Blogs

Re-Platforming your Site? Check Your Product IDs!

Re-Platforming your Site? Check Your Product IDs! In the past few months we’ve had a few clients re-platform their ecommerce websites and one of the bigger challenges we’ve faced has been assuring the quality of the product feeds for the Google Merchant Centre and other tools. In one instance w...

Google Ads Conversions vs GA4 Purchases Import

Google Ads Conversions vs GA4 Purchases Import The world of Paid Search has become increasingly complicated over the past few years and with the introduction of GA4 tracking your performance has become a lot more… interesting shall we say. When we first started with GA4 we thought about following ...

Pmax Insights Over Time

Pmax Insights Over Time Right now (Q4 2023/Q1 2024) everyone is talking about the Mike Rhodes Pmax Summary script. You copy and paste some code into your Google Ads account, copy the sheet provided in his LinkedIn post and click “Run” and BOOM more data than Google has ever given you about your ...

Margin Reporting For The Win

Margin Reporting For The Win We’ve had many requests from clients in the past but, occasionally we get one which really gets us thinking. A client of ours works with StoreFeeder – a platform that allows all of your product, supplier, courier and order information to be managed in one place. It�...