Here at Orris Digital we never take our eye off the prize. Focusing on performance at all times, working towards our clients’ goals is first and foremost in our everyday activities. Client agreements revolve around performance targets like ROIs, Revenue per Click or whichever metrics the client prioritises for their activity. Our preferred strategy is normally to first achieve a client's targets, then to scale their campaigns whilst maintaining their targets. This means that, with revenue-generating targets, we can maintain a profitable and sustainable strategy.
Data is everything in performance marketing. That's why everyone at Orris Digital has Google Analytics certification. Not only do we know how it works, but we can help out clients sort out tracking discrepancies or even help set up a future-proof and long lasting analytics implementation.
One area where we tend to make larger gains compared to other agencies is by utilising other forms of data to drive decisions and performance. Whether it's weather, phone call data or market sentiment, if we can correlate it to performance then we'll optimise on it!
Trust is the cornerstone of all lasting agreements, which is why we operate as transparently as possible. From providing detailed reporting to allowing clients to have full access to platforms, we encourage them to go through the data and performance and ask us those really difficult questions that others might hate. It's part and parcel of the relationship and helps us understand our clients’ priorities better.
Digital Marketing is a two way street and we require input from our clients in order to better tailor their marketing and experience to them. We're not an agency that gets on with it without discussing improvements and ideas with our clients. We're the Digital Marketing experts, and our clients are experts in their fields; in order to get the most out of the campaigns, we need to work together and transparency needs to exist on both sides.